Super Bowl 2017: Commercials that ‘scored’

  We were treated to 67 Super Bowl commercials this year, but only the best of the best ‘scored’. The goal of a good Super Bowl commercial is to be memorable and tell a compelling story. These commercials were the most controversial as they received thousands of tweets after they were aired.   Budweiser “Born the Hard Way” Even though …

The Power of Storytelling

There is no doubt, businesses old and new are constantly looking for new and innovative ways to influence an audience. It could be argued, however, that one of the most effective tools in a marketer’s toolkit is the art of story-telling. While this is not a new concept, many struggle to tell a captivating story effectively and get their message …

How to make the “Wright” Decisions

There are times in our life when we have to make a big decisions. A few months ago, I made a big decision myself.I left my fulltime role at my job to run my own design studio, Quillor. Crazy, right? It might not have been the “right” decision, but it was certainly the “Wright” decision.What do I really mean by Wright decision?. Let me tell you a story…