Enfusion is a tech startup for professional athlete. They provide software for fitness analytics and needed Quillor to help define their brand.
We first began our branding process with a kick-off branding workshop to discover their brand story.
The Branding Workshop Process
We crafted a worksheet for Enfusion to help us understand the story behind their brand.
Here are the components of our branding workshop:
The vision for Enfusion is to revolutionize the analysis of endurance training data by using the most advanced methods/technologies available, with equal emphasis on usability/convenience for a broad usership.
The brand personality for Enfusion is like Robert Downey Jr. The Brand is strong, confident and assertive.
Competitive athletes tend to have Type-A personalities, and are highly motivated and goal-oriented. They tend to be upper-middle class, unless they are category 1 racers (like semi-pro) or professional racers.
The story of Enfusion is a crossroad between the analytical world of software and the gritty arena of athletic performance.
We crafted a comprehensive brand style guide and gave Enfusion a library of visual assets to tell their story.
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Let us help you create a brand style guide and tell your story.