The vision for Enfusion is to revolutionize the analysis of endurance training data by using the most advanced methods/technologies available, with equal emphasis on usability/convenience for a broad usership.
The brand personality for Enfusion is like Robert Downey Jr. The Brand is strong, confident and assertive.
Competitive athletes tend to have Type-A personalities, and are highly motivated and goal-oriented. They tend to be upper-middle class, unless they are category 1 racers (like semi-pro) or professional racers.